Where Southern Soul Meets Memphis Magic
Explore our exclusive collaboration with La Panthère Studio, featuring the Memphis Music Issue + Vinyl LP, Limited Edition Southern Music Tee, and the Rhythm & Soul Tarot Deck!
Explore our exclusive collaboration with La Panthère Studio, featuring the Memphis Music Issue + Vinyl LP, Limited Edition Southern Music Tee, and the Rhythm & Soul Tarot Deck!
Born in the Bronx and of Puerto Rican heritage, Alynda Segarra was raised there by a blue-collar aunt and uncle. Alynda was radicalized before they were a teenager, baptized in the anti-war movement and galvanized in New York's punk haunts and queer spaces. At 17, Segarra split, becoming the kid in a communal squat before shuttling to California, where they began crisscrossing the country by hopping trains. They eventually found home in New Orleans, forming a hobo band and realizing that music was not only a way to share what they had learned and seen but to learn and see more. Hurray for the Riff Raff steadily rose from house shows to major stages, where Segarra became a pan-everything fixture of the modern folk movement. In 2022, Segarra shifted sounds and released the electronic opus Life on Earth with Nonesuch records. Their follow-up album on the same label, The Past Is Still Alive, releases this February.