![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/25beba256a-1660168791/ewang_05.jpg)
Laundry, West End, Atlanta
Atlanta Signage: Looking Up
By EWANG
Artist: EWANG
Project: Atlanta Signage: Looking Up
Description: Photographer EWANG's initial inspiration for this Atlanta-based project is Matt Siber’s “Floating Logos” series. Siber photographed the landscape and signage across the Midwest, which he described as “corporate beacons [that] emit their message by looming over us in their glowing, plastic perfection.”
Atlanta Signage: Looking Up uses Siber as inspiration to reimagine Atlanta’s ever-changing landscape. This ongoing photo series aims to give light to the seemingly overlooked places and signs in Atlanta that may not stand the test of time and gentrification. EWANG documents these landmarks in a way that demands the viewer to not only respect their surroundings, but remain cognizant of what Atlanta stands to lose.
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/aa6824af70-1660168791/ewang_01.jpg)
Atlanta Motel, Moreland Ave, Atlanta
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/5fe51ebe1d-1660168793/ewang_02.jpg)
Shoe Show, West End, Atlanta
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/6a6a22fdf6-1660168791/ewang_03.jpg)
Happy Donuts, East Atlanta, Atlanta
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/64d22a3fb3-1660168792/ewang_04.jpg)
Easy Rental, West End, Atlanta
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/63504e4138-1660168793/ewang_06.jpg)
Supreme Fish Delight, Edgewood, Atlanta
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/800498f6ff-1660168792/ewang_07.jpg)
West End Mall, West End, Atlanta
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/9e0fa117f4-1660168790/ewang_08.jpg)
Express Oil Change, Moreland Ave, Atlanta
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/f3d0ecf4b9-1660168791/ewang_09.jpg)
Motor City, East Atlanta Village, Atlanta
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/6f245a077b-1660168789/ewang_10.jpg)
Zee Package Store, Kirkwood, Atlanta
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/2180d68a28-1660168792/ewang_11.jpg)
Moreland Package Store, Moreland Ave, Atlanta
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/4f64fedc92-1660168791/ewang_12.jpg)
Cox Bros Funeral Home, Edgewood, Atlanta
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/3a6e12f954-1660168792/ewang_13.jpg)
Leo's Auto Detailing, Kirkwood, Atlanta
![](https://oxfordamerican.org/media/pages/eyes/atlanta-signage-looking-up/b25cfb9504-1660168791/ewang_14.jpg)
Station Grove Baptist Church, Kirkwood, Atlanta