THE QUESTION OF DIXIE
By Ethan Payne
—John T. Edge, “Dixie Vodka”
John T. Edge, the director of the Southern Foodways Alliance and author of The Potlikker Papers: A Food History of the Modern South, has served as an Oxford American food columnist since 1997; under the shingle “Local Fare,” he interrogates trends, profiles innovative figures, and upends assumptions (sometimes his own previous assumptions) with passion, style, and intelligence. In his latest column, “Dixie Vodka,” he explores the implications of marketing the South, and whether words like Dixie are “necessarily malign.”
For this video, filmmaker Ethan Payne interviewed branding executive Lavon Lewis, writer and editor Mike Jordan, and Darren Grem, associate professor of History and Southern Studies at the University of Mississippi.